Case Studies

At Haazo, we have an outstanding ability to effectively identify opportunities, develop focus & provide tactical business solutions.

We excel in strong negotiation, problem resolution & client needs assessment. Haazo places a strong focus on communicating with ownership frequently, developing a relationship of mutual trust & respect & proactively addressing owner concerns. Our clients love many things about us, but here are the favorites.

Embassy Suites O’Hare

Embassy Suites O’Hare, Chicago, IL

Shahab Taj at Haazo led strategically directed marketing and operations of this 300-suite full service hotel, to achieve its highest revenue as General Manager from 1991 to 1992. He capitalized on the temporary closure of a competing hotel under renovations, and optimized the Embassy Suites brand.

  • Propelled revenue 60%+ by designating a block of rooms for 8 and 12-hour rental periods, specifically to cater to transient guests, when competing hotels required standard overnight room rentals.
  • Increased Embassy Suites’ presence at the airport by increasing shuttle runs 30%, leading to a nearly 100% occupancy of the above rooms.

Get Started on the Road to Profit.
Contact or Call us at

Harrison Hot Springs Resort, Harrison Hot Springs, BC

Shahab Taj at Haazo principally drove change management as GM in 1998 at this 350-room, full-service golf resort and beachfront marina, as American owners acquired the asset from the Japanese, who had cultivated an exceptionally productive corporate culture and loyal workforce.

  • Generated sufficient new revenue to not only cover a significant operating shortfall, but also contribute to overall profitability, largely by launching a segmented marketing plan.
    • Enhanced Harrison Hot Spring’s presence in the affluent Bellingham, Seattle (WA) market.
    • Leveraged a positive relationship with the union to capture a significant level of union business and retreats.
  • Stabilized the corporate culture during this period of change, and emphasized the entire organization’s dual goals of exceeding guests’ needs and catering to employees’ needs.
  • Optimized each key operational process by identifying best practices already in place, and incorporating best practices from the portfolio’s top-performing assets in the United States.
  • Cultivated strong relationships with the union leadership and management team. Met with each department head to observe their operation, learn each department head’s needs, and build mutual respect.

Get Started on the Road to Profit.
Contact or Call us at

Sheraton Madison Hotel, Madison, WI

Shahab Taj at Haazo was engaged at this 237-room full service hotel as GM from 1998 to 2007 to enhance and sustain profitability over an extended period. He advanced a corporate culture change, as the asset’s owners desired a more responsive, forward-thinking management team that demonstrated unparalleled commitment to the guests and employees. As a Haazo consultant, he ultimately positioned the property for a highly lucrative sale.

  • Strategically guided operations to deliver record year over year profitability.
  • Fostered connections with nearly 15 largest business concerns in the local market, facilitated talks with the hotel’s Director of Sales, and thereby funneled a steady stream of new corporate accounts.
  • Placed a sharp, new focus on employee retention, and engaged in heavy employee relations to virtually eliminate turnover and cultivate long-term commitment among the hotel’s top performers.
  • Directed a series of capital improvement initiatives, in particular a multi-million renovation, and delivered a 28% cost savings on that project alone.
  • Increased the value of the asset, based on profit levels for the prior 10 years, such that the owners received and accepted an offer to sell at several million dollars over book value.

Get Started on the Road to Profit.
Contact or Call us at