Shahab Taj at Haazo led strategically directed marketing and operations of this 300-suite full service hotel, to achieve its highest revenue as General Manager from 1991 to 1992. He capitalized on the temporary closure of a competing hotel under renovations, and optimized the Embassy Suites brand.

NOTABLE STRATEGIES
  • Propelled revenue 60%+ by designating a block of rooms for 8 and 12-hour rental periods, specifically to cater to transient guests, when competing hotels required standard overnight room rentals.
  • Increased Embassy Suites’ presence at the airport by increasing shuttle runs 30%, leading to a nearly 100% occupancy of the above rooms.

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